A Must Read Guide for Anyone Who Does Marketing

When it comes to non fiction, I can't think of any topic that I prefer to read about than marketing. Marketing and business are two things that drive the world. Although marketing may not seem like a calling, it's really no different than teaching, ministry, government service, or a whole host of other occupations I could name. The name of the game in any occupation though is in helping people.

Personally, I prefer to educate my customers. I want to share valuable information with them. However, it's not really enough to educate your customer. You have to inspire them to feel the same passion you do about whatever you are marketing. Reach their emotions, and you have them.

In a rare glimpse at some of the most successful marketing campaigns in history, journalist David Kupelian takes you on a journey to show you how these campaigns succeeded.

I have to say that I'm impressed. The groups who constructed these campaigns were selling everything from "gay rights" to abortion, not topics that we in the mainstream marketing world would consider creating campaigns for. And that's just the tip of the iceberg.

Even better, Kupelian backs up his credentials with plenty of facts and figures that will really get you thinking. If you're a marketer reading this book, it will really get you thinking about how better to connect with your customers and reach them at their emotions, something an effective marketer will do. If you're a customer, this book will really get you thinking about whether or not you have been hypnotized by those who are trying to sell to you.

I won't lie to you. The information contained in this book is controversial because it will upset those who don't agree. That's why I didn't reveal any of the information about specific campaigns. You will just have to see for yourself. What I will say is that the material is not only well documented but well explained and the writing is very engaging. This book really was hard for me to put down.

It's funny how sometimes we feel better and superior to others when we've read something this educational and controversial and generally reinforces our belief system. I didn't feel that way. I walked away from this book knowing that I wasn't crazy. Not only has marketing changed, and so have the ways we have learned to do it, but the whole world has changed.

If you're looking for a different perspective on marketing, then I highly recommend reading this book. Similar to case studies, you'll have plenty to study, and you'll understand marketing in ways that it's not normally taught. In fact, this book is recommended for anyone who really wants to educate themselves on how powerful marketing really is.

On a scale of one to 10, this book rates an 11. It's definitely worth reading.

The Marketing of Evil

How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised as Freedom

David Kupelian

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The Economical Guide to Self-Publishing - How to Produce and Market Your Book on a Budget

Linda F. Radke, owner of Five Star Publishing, has written a book that will enlighten and assist authors on a journey down the road to publication with ease and understanding. I was so surprised to open this book and find so many secrets revealed. Not only will readers get helpful tips on formatting, typesetting, grammar and working with an independent contractor but they will also get examples and first hand experiences laid out to help the reader better understand the process. With the help of other writers Radke provides detailed insight on the parts of the book, which if you are planning to do any sort of Print On Demand the order of these pages are key.

Not only does Radke give a step-by-step instruction on the process of self-publication you get insight on what it means to be short run, typesetting, scanning and formatting. She lists examples of all the publishing options such as standard, self and partnership publication opportunities. She even talks about how you can start your own self-publishing company like she did. You will learn about which pieces of office equipment will beneeded and why it is important in regards to starting a business. She also offers help with filing, shipping and freight information. These are also very important factors in getting your book to the public and being easily accessible by interested parties.

Every aspect of the publishing process is in this book. Readers learn how to market and promote as well as how to utilize media kits. The thing that impressed me the most is the information here can be used for writers who aren't considering self-publication. Radke gives tips on how to get your book on the radio, and television. Anywhere else this information would be sold. Each bit of information Each bit of information offered in this book is priceless.

Radke has everything you need to get your book published and out to the buyer in one easy to read place. You will not want to put this book down. Think of this book as a reference guide. In the back of the book Radke provides an A-Z glossary of words to help you better understand meanings of commonly used words in reference to self-publishing. You will use it often and it will be of great help to you. Thank you Linda for opening this door to self-publication. Any fears I had about this process have vanished.

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